Marketing Management

Course Information
  • Subject: Marketing, Management
  • Level: Postgraduate
  • Type of Degree: MSc
  • Cost: €12,000 2015/16

Marketing has become a major driver of both performance within organisations and organisational decisions. This MSc programme allows students to develop a wide range of professional know-how in the area of marketing management, thanks to a unique combination of course contents. In fact, it integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as neuroscience or anthropological studies and their impact on marketing-related fields such as consumer behavior.
This Master of Science prepares graduates to succeed in a rapidly changing globalised business world, giving them the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.

Career Prospects

Job opportunities for graduates in the MSc in Marketing Management include:

  • Business-to-business and business-to-consumer roles in all industries
  • Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring
  • Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organisations
  • Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies
  • A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market
    analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.